14 Female Entrepreneurs On The Greatest Lesson They Learned In Their 30s

finding success in your 30s

While our 20s are often considered to be a time of self-discovery and gut-wrenching growing pains, our 30s can be characterized by learning from those lessons and using that newfound confidence to supercharge the next chapter of life. It’s during this decade that plenty of so-called “good stuff” comes to be for a lot of women — from excelling in our careers to getting hitched and having babies. But while it’s an exciting time to, well, be alive, it’s not without challenges. So, in honor of Women’s History Month, we asked 14 inspiring female entrepreneurs to share the greatest lesson they’ve learned. Here, they pass on their best advice for finding success in your 30s.


c/o Jill Robertson

Balance is not a static state

“Early in my thirties, I was struggling to find any semblance of balance. A career I am passionate about, two small children, a husband with an equally demanding job – all important aspects of my life that were not in alignment. My best friend, who is yoga teacher, reminded me that balance is not a static state, but rather a series of small adjustments. It is that continuous state of learning, of growing, of changing that allows a person to find stability, navigate change, and discover the confidence to chase down your dreams. My best advice is to be bold. Be Brave. Be authentic. Go for it. The only factors that can limit your potential are self-created,” —Jill Robertson, 39, Principal and Landscape Architect in the Edmonton Studio of DIALOG


Shane Evans

Less than perfect is acceptable

“I’m a true entrepreneur: I strive for perfection, and I tend to have lots of ideas that I want to bring to my team right away, so sometimes it can get overwhelming for them. I want to be a part of everything and be the best at doing it, but that tends not to be the most conducive approach to creating a productive working environment and relationships. I had an unrealistic expectation of myself and others, and my unrelenting pursuit of perfection stole joy away from myself and those closest to me. I had to learn to not expect that of myself; just expect the best that I can do. It was a long yet healing process of looking introspectively. With that, I learned to love myself more, despite what I thought were ‘flaws.’ By not focusing as much on perfection, I was able to focus more on my health and loving myself,” —Shane Evans, 48, co-founder and president of Massage Heights

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