Effecting change in the fashion industry is a sluggish affair, but things are moving in a positive direction. For starters, more brands have shifted away from only offering straight sizes and are becoming more inclusive to customers of all proportions. And here’s the thing: Offering extended sizes isn’t just the socially responsible thing to do — it also makes sense.
The average size of an American woman is now between a 16 to 18, so there is an obvious need for clothing in sizes above the generally acceptable size 12. According to Statista, the women’s plus size market accounted for over 20 billion in sales in 2016, which was a 17.4 billion increase from just three years before. In 2018, sales hit 22.75 billion, and it’s predicted that the plus size retail market will bring in 46.6 billion in 2021.
The writing is on the wall. When women have more options available to them, they’ll buy. Retailers are catching on, and to the delight of all, the market is currently experiencing a major boom in extended sizing availability across the board. Below are six brands that have recently broadened their own selections to cater to those who don’t fall into straight sizing.