High-fashion label Gucci has introduced a new pair of shoes that has consumers scratching their heads. The Men’s Screener GG Sneaker, which features the brand’s signature green and red colors, are sold not-like-new. In an effort to make the shoes appear “vintage,” they have been distressed to the point that it looks like they were scavenged from a dumpster. The best part: They retail for a whopping $870! That’s a lot of money, especially for something that was purposely designed to seem like it has been tracked through mud.
The product description on Gucci’s website claims that the 2019 Cruise collection, which the sneakers are a part of, “references old school shapes and materials inspired by vintage sportswear… featuring the Web stripe and Gucci vintage logo, treated for an allover distressed effect.”
Still, there are consumers who are willing to pay increasingly steep prices for seemingly absurd products, especially if they come with a recognizable logo, and designers remain unapologetic in branding as a result. Really, it’s all about flexing. You could buy these Gucci sneakers — or, you could save some money and continue wearing your favorite pair until they’re tattered and torn. Either way, it’s a look apparently.