The Best New Beauty Launches From 2020–So Far!

We’re just one (very, very long) month into the start of not just a new year, but a new decade, and there have already been so many beauty launches that we’ve totally lost track. That’s okay because the 17 on this list, including some totally new brands, are the ones you’ll want to know. And while it might be a new year, we’re still loading up our skin care routines with niacinamide and chemically exfoliating acids, looking for affordable but chic hair solutions (hello, Target), and on the hunt for universally-flattering lip shades. Discover all those and more by scrolling through the best new beauty launches from 2020 — so far!

 

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