These 9 Influencer-Founded Beauty Brands Are The Ones You Should Know

1 Bybi

First came the blog, Clean Beauty Insiders, launched by Elsie Rutterford and Dominika Minarovic, in 2015, then a book, and just two years later, in 2017, Bybi Beauty was born. (the name is a portmanteau for ‘by beauty insiders’) Cleaner products are not yet the most affordable switch to make, but Bybi’s colorful, well-priced products are constantly selling out at Credo (where you can find the British brand stateside). We love the boosters—$17 small but potent oils that can be used alone or blended into your favorite moisturizer or foundation. The boosters feature buzzy ingredients like CBD and bakuchiol, but there are time-tested options too,  like omega-rich strawberry and brightening buriti oil.

 

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