8 New Beauty Products That Have Already Amassed A Cult Following

2 It Cosmetics Brow Power Micro ($24; sephora.com)

Considering the fact that pretty much every product that It Cosmetics launches is met with jazz-hand fangirling, we’re not surprised by all the cheers surrounding their Brow Power Micro. It’s designed exactly like their existing cult-favorite Brow Power, only it features a tinier pencil (.95 mm to be exact) for even more feather-like, natural-looking brows.

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