8 New Beauty Products That Have Already Amassed A Cult Following

1 Supergoop! Superscreen Daily Moisturizer ($38; sephora.com)

When Supergoop! was founded in 2006, their top priority and focus was broad-spectrum sun protection. Fast forward to today and that’s still as true as ever; the brand has launched some especially notable products in the past year, which have only secured them as one of the big dogs — if not the biggest dog — in the SPF space. For example, their Superscreen Daily Moisturizer, which launched in early 2019, has earned accolades from beauty gurus, editors, and everyday shoppers for its lightweight consistency and ability to protect while moisturizing.

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